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Why do you need a Vertical video?
People are so used to holding their phones vertically. In fact, it has been found that users hold their phones vertically 94% of the time.
This is why every horizontal video could be a possible interruption!
Vertical video vs. square video
While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories)
We’re in the midst of a video revolution. The traditional 16:9, landscape format is being replaced by a new, 9:16, vertical format that has fast become the default for video creation and consumption.
Vertical video used to be seen as a mistake —something people do when they forget to turn their phone horizontally while filming — but since the rise of platforms like Instagram Stories, vertical video has taken over and become an innovative way for individuals and businesses to tell stories.
Over one billion people use the vertical video format on Facebook-owned properties like Instagram and WhatsApp alone — and even YouTube has now embraced vertical video on the web and mobile.
Vertical video has changed video production. Anyone can now create incredible video content from a smartphone — no need for cameras, expensive editing suites; it can all be done in the palm of your hand.
The vertical video revolution has just started.